https://derekfrancis.netOne essay a week on launching AI products that buyers and answer engines remember.enhttps://derekfrancis.net/essays/code-is-cheap-distribution-is-the-moat/https://derekfrancis.net/essays/code-is-cheap-distribution-is-the-moat/Tue, 03 Nov 2026 00:00:00 GMTVibe coding collapsed the cost of building software. The AI companies that win from here will own three scarce assets: a category phrase, an audience, and a place inside the AI answer.https://derekfrancis.net/essays/how-to-take-a-new-category-term-to-number-one/https://derekfrancis.net/essays/how-to-take-a-new-category-term-to-number-one/Tue, 03 Nov 2026 00:00:00 GMTThe seven-step playbook I used to take a two-word category term from a leadership slide to the No. 1 search ranking in the US and India, and how to make AI answer engines repeat it.https://derekfrancis.net/essays/seo-aeo-geo-when-your-buyer-asks-a-machine-first/https://derekfrancis.net/essays/seo-aeo-geo-when-your-buyer-asks-a-machine-first/Tue, 03 Nov 2026 00:00:00 GMTA plain-English guide to search engine optimization, answer engine optimization, and generative engine optimization, and the six moves that get an AI product into the answer.https://derekfrancis.net/essays/why-im-building-in-public/https://derekfrancis.net/essays/why-im-building-in-public/Tue, 03 Nov 2026 00:00:00 GMTA former Reuters correspondent and B2B marketer starts vibe coding two AI products and writing about every step. Here is the plan, the reasoning, and what readers of The Launch Desk will get.