# B2B Email Prompts

Replace anything in [brackets] with your own details.

## Welcome and nurture

- Write a five-email welcome sequence for new subscribers to [newsletter or resource]. Build trust, deliver a quick win, answer one common objection, and end with one relevant next step.
- Write a welcome email for someone who just downloaded [resource]. Make it personal and useful, with no hard selling.
- Create a 30-day nurture sequence for new leads from [source]. Each email offers one useful idea for [buyer role] and builds toward booking a [demo or call].
- Write a pre-launch sequence of seven emails over two weeks that builds anticipation for [product launch] among existing contacts.

## Subject lines

- Generate 20 subject lines for an email to [buyer role] about [topic]. Mix curiosity, urgency, and benefit-led approaches, and keep each under 50 characters.
- Write 10 subject lines that would make a busy [buyer role] open an email about [topic], with a one-line note on why each one works.

## Customers

- Write a four-email onboarding sequence for new customers of [product] that helps them reach their first result quickly and reduces early churn.
- Write a three-email sequence for trial users who signed up and have not used [key feature] yet.
- Write a monthly email template for customers covering top content, customer wins, upcoming events, and one featured resource.

## Win back and reach out

- Write a re-engagement email for subscribers who have not opened the last five emails. Use a subject line that creates curiosity and make it easy to stay subscribed or leave.
- Write a cold email to a [buyer role] at [company type] that references [trigger event], states one relevant outcome, and ends with one easy question. Keep it under 100 words.

---

From the AI Marketing Lab: https://derekfrancis.net/lab/

Some prompts are adapted from Marketing Prompts by CoachKit Contributors, shared under the MIT License.

MIT License

Copyright (c) 2025 CoachKit Contributors

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.