# Board and CEO Update Prompts

Replace anything in [brackets] with your own details.

## Structure the update

- Turn these marketing results: [paste metrics] into a one-page board update. Lead with the single most important takeaway, then three supporting points, then risks and asks. Keep it under 300 words.
- Our CEO has five minutes for a marketing update. Using these numbers: [paste], write a spoken script that covers what happened, why it happened, and what we will do next. Use plain language and no jargon.
- Rewrite this marketing report: [paste] for a CFO audience. Translate every activity metric into its effect on pipeline, revenue, or cost, and flag any number we cannot connect to money yet.

## Explain the numbers

- Pipeline from marketing fell [percentage] this quarter. Here is the data: [paste]. Draft an honest explanation with the likely causes ranked by evidence, what we have already changed, and the leading indicator we will watch.
- Here are our channel results: [paste]. Build a simple table showing spend, pipeline, cost per qualified opportunity, and trend for each channel, then write three sentences on where we should move budget.
- Write a one-paragraph explanation of how we measure marketing's contribution to revenue, suitable for a board member with no marketing background. Include what the model can and cannot tell us.

## Make the ask

- I need [budget or headcount] for [initiative]. Using these facts: [paste], write a one-page business case with the problem, the expected return, the cost of waiting, how we will measure success, and the decision we need.
- Anticipate the five toughest questions a board member will ask about this plan: [paste plan]. Draft a short, direct answer to each, using only the data I have provided.
- Turn this quarterly plan: [paste] into three slides: priorities, expected results with targets, and risks with mitigations. Give me the slide titles and bullet text.
- Write a short monthly note from marketing to the leadership team covering wins, misses, what we learned, and help needed from other teams. Keep the tone factual and under 250 words.

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From the AI Marketing Lab: https://derekfrancis.net/lab/