Prompt pack
Campaign Brief Prompts
15 ready-to-use prompts: Write the brief, Sharpen the idea, Plan the execution, Write the ads.
- Best for
- Turning a campaign idea into a brief a team can execute.
- What you get
- Fifteen prompts from the brief to the ads and the retrospective.
How to use these prompts
- 1
Pick a prompt and copy it
Each prompt below has its own copy button. Or copy the whole pack at once.
Keep the .md file handy and paste prompts from it whenever you need them. How to use the lab
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Fill in the brackets
Replace anything in [brackets] with your own details: your product, audience, or offer. Specifics make the output sharper.
Write the brief
Write a campaign brief for [campaign goal] aimed at [audience]. Include the business objective, the single message, the audience insight behind it, the offer, channels, success metrics, budget, timeline, and approval owners.
Here is a rough campaign idea: [paste]. Ask me the questions you need to turn it into a complete brief, one section at a time, then write the brief.
Write the audience insight for this campaign in one sentence that starts with "Our buyers believe" and ends with a tension we can resolve. Give me five options based on this research: [paste].
Sharpen the idea
Generate 10 campaign concepts for [goal] aimed at [audience]. For each, give a name, the core idea in one sentence, the main channel, and why it would stand out in our category.
Here is our campaign concept: [paste]. List the three most likely reasons it fails, then suggest a change to the brief that reduces each risk.
Write the creative direction section of a brief for [campaign]: the tone, what the audience should feel, visual references to describe in words, mandatory elements, and things to avoid.
Plan the execution
Turn this brief: [paste] into a channel plan with the role of each channel, the assets each needs, the sequence over [number] weeks, and the metric each channel is accountable for.
Create an asset checklist for this campaign: [paste brief], listing every asset by channel, its format and size, the owner, and the due date relative to launch.
Write the measurement plan for this campaign: [paste brief]. Define the primary metric, two supporting metrics, the tracking setup needed, and the point at which we will decide to scale, adjust, or stop.
After the campaign, here are the results: [paste]. Write a short retrospective covering what worked, what did not, why, and three changes for the next campaign.
Write the ads
Write five LinkedIn ad variations for [offer] aimed at [buyer role] at [company type]. Include intro text, a headline, and a description for each, with one proof point per ad.
Write a retargeting ad for people who visited our pricing or demo page and did not book. Address their most likely objection: [objection].
Write a 30-second video ad script that names the buyer's problem in the first three seconds and drives viewers to [landing page].
Write responsive search ad copy for [product] built around these keywords: [keywords]. Give 15 headlines of up to 30 characters and 4 descriptions of up to 90 characters.
Write three versions of an ad for [offer]: one using AIDA (attention, interest, desire, action), one using problem, agitate, solve, and one showing the customer's situation before and after. Label each version.