Case studies
Each story covers the situation, the decisions, and the measured result. Company names stay private out of respect for the teams I worked with. The numbers are real.
Payments and AI
No. 1 Search ranking for the category term in the US and India
How a two-word term chosen by leadership became the top search result in two markets, backed by a positioning playbook, answer engine architecture, and a social engine that reached 338K organic impressions.
Payments and AI
21 Slide go-to-market deck built for CFO, treasury, and payments buyers
A go-to-market narrative that equipped sales to pitch a payment intelligence accelerator to CFOs, treasury leaders, and payments buyers, plus naming for an AI workbench.
Enterprise AI and analytics
73K Newsletter subscribers, grown from zero
How a steady cadence of AI and decision science explainers built a LinkedIn newsletter to 73,000 subscribers at 20%+ engagement, alongside a CEO thought leadership platform.
Enterprise AI and analytics
$1.5M+ Pipeline influenced by content
A content-to-revenue measurement framework, a website rebuilt around buyer journeys, and an early AEO strategy that grew qualified inbound leads 70% and organic traffic 150%.
AI SaaS
120% Organic traffic growth
Content rebuilt around product positioning, buyer journeys, and search demand drove 120% organic traffic growth and a 35% lift in lead conversion for an AI platform serving consumer goods innovators.
Fintech
10x Lead generation
Research-led brand storytelling for a wealth management platform delivered 10x lead generation, 4x conversion, and 45% more inbound investor inquiries.