Code Is Cheap. Distribution Is the Moat.
Vibe coding collapsed the cost of building software. The AI companies that win from here will own three scarce assets: a category phrase, an audience, and a place inside the AI answer.
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The Launch Desk
One essay a week on launching AI products that buyers and answer engines remember. For founders, CMOs, and product marketers shipping AI products.
- One essay every week, readable in under ten minutes
- Launch teardowns: what worked, what flopped, and the numbers behind both
- Field notes on AEO and GEO as AI answer engines change
- Build-in-public updates from the two AI products I am vibe coding
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Recent essays
How to Take a Brand-New Category Term to No. 1 on Google
The seven-step playbook I used to take a two-word category term from a leadership slide to the No. 1 search ranking in the US and India, and how to make AI answer engines repeat it.
SEO, AEO, GEO: When Your Buyer Asks a Machine First
A plain-English guide to search engine optimization, answer engine optimization, and generative engine optimization, and the six moves that get an AI product into the answer.