How to use these prompts

  1. 1

    Pick a prompt and copy it

    Each prompt below has its own copy button. Or copy the whole pack at once.

    Keep the .md file handy and paste prompts from it whenever you need them. How to use the lab

  2. 2

    Paste it into your AI

    Open a new chat, paste, and send.

  3. 3

    Fill in the brackets

    Replace anything in [brackets] with your own details: your product, audience, or offer. Specifics make the output sharper.

Build the question set

  • We sell [product] to [buyer role] at [company type]. Write 30 questions a buyer might ask an AI assistant before buying, split across five stages: understanding the problem, exploring solutions, building a shortlist, comparing vendors, and validating a choice.

  • Here are our top competitors: [list]. Write 10 comparison questions buyers might ask an AI assistant about us and them, using the natural wording a busy executive would type.

Run the check

  • Answer this question as you normally would for a buyer: [buyer question]. Then list every company you mentioned, the order you mentioned them, and the sources you relied on.

  • What is [company name], and who is it best for? Answer in three sentences. Then tell me how confident you are in that answer and what information about the company would make you more confident.

  • Compare [our company] and [competitor] for [use case]. After answering, list any facts in your answer that you are unsure about.

Diagnose and fix

  • Here are AI answers about our brand collected on [date]: [paste answers]. Score each one on presence, accuracy, and how well it matches our positioning: [paste positioning]. Summarize the patterns and the three biggest gaps.

  • Here is our homepage and product page copy: [paste]. Rewrite the opening paragraph of each so an AI assistant could quote it as a clear, accurate answer to "What is [product]?"

  • Our brand is described inconsistently across the web. Here are the descriptions from our website, LinkedIn, review sites, and directories: [paste]. Write one consistent description in short, medium, and long versions.

  • Based on these AI answers and the sources they cite: [paste], list the third-party sites, publications, and communities where we need stronger coverage, and suggest one realistic way to earn a mention on each.

  • Create a monthly AI visibility tracking sheet: the columns, how to score each answer, and a short summary format I can share with leadership each month.