Prompt pack
Positioning Pressure Tests
10 ready-to-use prompts: Test the foundation, Argue the other side, Check the evidence.
- Best for
- Testing positioning against competitors, skeptics, and your own evidence.
- What you get
- Ten prompts that score, challenge, and tighten your positioning.
How to use these prompts
- 1
Pick a prompt and copy it
Each prompt below has its own copy button. Or copy the whole pack at once.
Keep the .md file handy and paste prompts from it whenever you need them. How to use the lab
- 2
- 3
Fill in the brackets
Replace anything in [brackets] with your own details: your product, audience, or offer. Specifics make the output sharper.
Test the foundation
Here is our positioning statement: [paste]. Score it from 1 to 10 on clarity, specificity, credibility, and difference. For any score below 7, explain why and suggest a stronger version.
If [product] disappeared tomorrow, what would our best customers use? List the realistic alternatives, including spreadsheets, agencies, in-house teams, and doing nothing. Then tell me which alternative our messaging should be written against.
Here are our homepage headline and subhead: [paste]. Swap in our top competitor's name, [competitor]. Would it still read as true? If yes, rewrite ours until it could only describe us.
Argue the other side
Act as the head of marketing at [competitor]. Write the three-point argument you would use in a sales call to beat us. Then tell me which of those points our current messaging leaves unanswered.
Act as a skeptical [buyer role] at [company type] who has been burned by a vendor like us before. Read our positioning: [paste]. Tell me what you do not believe and what proof would change your mind.
Here are three positioning options: [paste options]. For each, describe the customer it attracts, the competitors it puts us against, the price it supports, and the biggest risk. Recommend one and explain why.
Check the evidence
Here are our best-fit customers and why they bought: [paste notes or win reasons]. Find the patterns. Does our current positioning match why people actually buy? Where does it drift?
List every claim in this copy: [paste]. For each claim, mark whether we can prove it today, prove it with work, or cannot prove it. Suggest a provable replacement for each claim in the last group.
Write the one-sentence description we want ChatGPT, Perplexity, and Google's AI answers to give when someone asks "What is [product]?" Then list five places on the web where that exact description should appear.
Summarize our positioning as a one-page brief a new hire could read in two minutes: who it is for, what we replace, what makes us different, the proof, and the category we compete in.