Free AI playbooks for every marketing job, ready to paste.

01 DecideWeeks 1 to 3

Positioning, name, and narrative approved

1. Product Marketing ContextStart here. It builds the context document every other playbook reads, so you explain your product once.
2. Customer ResearchCollect the exact words buyers use. Those words become your headlines later.
3. Competitor ProfilingMap what every competitor claims before you write a line. The empty squares are your opportunity.
4. PositioningPairs with my five-question method. Run it right after the competitor work.
5. Product Positioning StrategistUse this persona to pressure-test your positioning. Ask it to argue for your strongest competitor.
6. Messaging ArchitectTurns approved positioning into a message house your whole team can reuse.

02 Build the storyWeeks 4 to 6

Pages, deck, and proof for the whole buying group

1. LaunchThe core launch planner. Use it to pick the launch tier and the channel mix.
2. Launch Messaging PromptsMy own prompt pack for this phase. Use it to find the news, build the message house, and draft launch-day assets in one chat.
3. CopywritingFor the launch page and the definition page. Feed it the buyer language from week one.
4. Landing Page BriefWrite the brief before anyone designs the page. It keeps design, copy, and proof aligned.
5. Sales EnablementBuilds the deck, one-pagers, and objection answers sellers need on launch day.
6. Pricing & Packaging StrategistSettle pricing and packaging before launch so sellers can quote with confidence.
7. AI SEOStructures launch pages so AI answer engines can understand and cite them.

03 Warm the marketWeeks 7 to 9

An audience waiting for launch day

1. Content StrategyPlans the pre-launch content that builds an audience before you need one.
2. Content Thought Leadership GhostwriterHelps your executives post consistently on LinkedIn in their own voice.
3. SocialShapes and schedules the social posts that warm the market.
4. Public RelationsPlans analyst and media briefings, pitches, and the announcement itself.
5. EmailsBuilds the waitlist and launch email sequence.
6. Lead MagnetsCreates the asset that turns early interest into a list you own.

04 LaunchWeek 10

Concentrated attention across every channel

1. Product Launch ManagerRun launch week with this persona as your coordinator and checklist keeper.
2. EventsFor the launch webinar, live demo, or customer dinner.
3. Cold EmailPersonal outreach to your highest-fit accounts while attention is high.

05 Prove itWeeks 11 to 13

Measure, learn, and correct

1. AnalyticsConfirm tracking works before you trust any launch number.
2. AttributionShows which launch activities moved pipeline.
3. A/B TestingTest one change at a time on the launch page once traffic arrives.
4. Campaign RetrospectiveRun the 30-day review with structure, so the lessons reach your next launch.