Prompt pack
Launch Messaging Prompts
16 ready-to-use prompts: Find the news, Shape the message, Ship the assets, Write the page.
- Best for
- Turning a launch into clear news, a message house, and launch-day assets.
- What you get
- Sixteen prompts from finding the news to the launch page and its calls to action.
How to use these prompts
- 1
Pick a prompt and copy it
Each prompt below has its own copy button. Or copy the whole pack at once.
Keep the .md file handy and paste prompts from it whenever you need them. How to use the lab
- 2
- 3
Fill in the brackets
Replace anything in [brackets] with your own details: your product, audience, or offer. Specifics make the output sharper.
Find the news
Here is what we are launching: [product or feature description]. Write the one-sentence news a reporter would lead with. Give me five versions, each under 20 words, and rank them by how surprising and specific they are.
Our buyers are [role] at [company type]. List the three things that changed in their world in the last 12 months that make [product] matter now. For each, suggest one launch headline built on it.
Act as a skeptical [buyer role]. Read this launch announcement: [paste draft]. List the five questions you would ask before believing it, then rewrite the first paragraph so it answers the top two.
Shape the message
Build a launch message house for [product]: one umbrella message, three supporting pillars, and two proof points under each pillar. Use only the proof I give you here: [paste results, customers, data].
Write the launch message for each member of the buying group: [list roles, such as CFO, IT lead, end user]. For each role, give their main fear, the one line that answers it, and the proof they will want to see.
Here is our launch copy: [paste]. Highlight every generic word (such as transform, seamless, powerful, or AI-powered) and replace each one with a specific outcome, number, or capability.
Ship the assets
Using this message house: [paste], write a launch blog post outline with a headline, a two-sentence opening that leads with the news, section headings phrased as buyer questions, and a closing call to action.
Write a 150-word launch email to existing customers about [product]. Lead with what they can now do, include one proof point, and end with one clear next step.
Draft three LinkedIn posts for our CEO announcing [product]: one story-led, one data-led, and one about the problem behind the launch. Keep each under 200 words and in a plain, confident voice.
Create a launch-day FAQ for [product] with the 10 questions buyers, analysts, and journalists are most likely to ask. Answer each in two or three sentences using only the facts I have shared.
Write the page
Write five headline and subheadline pairs for the [product] launch page using the problem, agitate, solve pattern, aimed at [buyer role].
Write headlines for [product] using four formulas: a numbered list, a how-to, a question, and a proof-led headline built on a real result I give you: [result]. Give three of each.
Write the "Who this is for" section of the launch page: five specific buyer situations, each with the pain point described in the buyer's own words.
Write a section that lowers the buyer's perceived risk, using only what we actually offer: [pilot terms, guarantees, security commitments, or exit terms].
Write the copy around our main call to action: the line above the button, the button text, and the reassurance line below it. Give three versions.
Generate 15 call-to-action button labels for [action, such as booking a demo], grouped into low-commitment, value-led, and urgency-led options. Keep each under five words.